Our Team

Meet the Team

Strategists, operators, and creators who've spent years inside the content ecosystem — not just advising from the outside. We work directly in the lab with every campaign we run.

Danny DeMatos

Danny DeMatos

Partner

Ariana Ma

Ariana Ma

Partner

Esther Cabiling

Esther Cabiling

Operations

Reexa Villareyes

Reexa Villareyes

Operations

Tricia Arias

Tricia Arias

Operations

Credentials

Why Magic Labs

We've been building and distributing original gaming content for 5+ years — including collaborations with MrBeast Gaming

01
72%
Higher Views
Above a creator's typical organic performance
02
First
Principles
We don't reverse-engineer trends — we understand why they work, so we can replicate it for any product
03
Fast
Execution
We handle the complexity. You stay focused on the product.